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Limits and quotas

Each plan includes a monthly number of API requests and a number of API keys.

PlanRequests per monthAPI keys
Free1001
Pro10,0005
Pro trial10,0005

Users on the 14-day Pro trial get Pro limits for as long as the trial lasts.

Every request with a valid API key counts, whatever the response. The request is counted before Maiilo looks up the template, so these count too:

  • 404 responses, including template_not_published
  • Requests for any format

Requests rejected before the key is accepted do not count: a missing or invalid key (401) or a request made after the limit is reached (429).

To save requests, cache the template in your application and fetch it again when you publish, instead of fetching it for every email you send. The published version only changes when you publish, so a cached copy stays correct until then.

  • Free: every 30 days, counted from when your account was created.
  • Pro: every month, counted from the start of your subscription. Annual plans also reset monthly.

Further requests return 429 with the plain-text body Plan limit exceeded until the quota resets. See Errors.

You can see your usage under Plan & usage in the app. To raise the limit, upgrade to Pro or start a Pro trial. See Plans.